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martech

Marketing is the practice of connecting products and services with people who can benefit from them. This involves understanding audiences, crafting compelling messages, and choosing the right channels for distribution and engagement.

While the marketing technology landscape is dominated by expensive SaaS platforms, there’s growing interest in open source alternatives for email marketing, customer relationship management, analytics, attribution tracking, and marketing automation. Open source marketing tools offer transparency, customization, and cost-effectiveness that many businesses and developers seek.

With over 1,800 repositories tagged with marketing on GitHub, this community demonstrates the potential for collaborative development of marketing technologies that prioritize user control, data privacy, and accessibility over vendor lock-in.

Here are 155 public repositories matching this topic...

A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources

  • Updated May 6, 2026

AdVantage: A unified SaaS platform for managing multi-channel ad campaigns (Google Ads, Meta, etc.) with real-time analytics, lead tracking, and a cross-platform dashboard (React web & React Native mobile). Built with Node.js & MongoDB.

  • Updated Jul 29, 2026
  • JavaScript

Martech AI Skills and Tools — Claude skills & read-only CLIs for the marketing-technology stack (martech teardown, Google Ads, Microsoft Ads, Google Merchant Center).

  • Updated Jul 17, 2026
  • TypeScript

Privacy-preserving contextual bandit that optimizes for causal uplift while learning only from differentially-private aggregates — a runnable simulation of causal marketing under the Google Privacy Sandbox, with a real Shared Storage / Private Aggregation browser demo.

  • Updated Aug 8, 2026
  • Python