Video Emotion Analytics Tool
Unlock emotional insights from your video ads using DeepFace-powered analytics
EngageAnalytics is a web-based platform that helps businesses understand the emotional reactions of viewers to video advertisements (OVCs). Using DeepFace for facial emotion detection, it provides real-time emotional tracking, heatmaps, and actionable insights via an interactive dashboard.
- Analyze emotional response data to improve ad effectiveness
- Move beyond views/clicks with advanced audience engagement metrics
- Targeted improvements backed by real data
- 🎥 Real-time facial expression capture during video playback
- 🧠 Emotion recognition (happy, sad, angry, neutral, etc.)
- 📊 Visual heatmaps linked to video segments
- 📈 Interactive analytics dashboard
- 💬 Insightful feedback for ad content strategy
- Company uploads video, sets limits and privacy.
- User must select whether to watch with camera enabled or not. If no choice is made, the video will not start.
- User watches video and agrees to camera access for points.
- Platform records facial expressions during playback.
- User receives reward points.
- Company analyzes facial emotion data and timeline-based insights.
- Company refines ad before mass release.
- Marketing Agencies
- Brands & Advertisers
- Market Research Firms
- Content Creators seeking pre-launch feedback
EngageAnalytics aims to revolutionize how video ad effectiveness is measured, moving beyond views and clicks to truly understand the emotional connection with audiences.
| Category | Tools Used |
|---|---|
| Frontend | React |
| Backend | Django, Django REST Framework |
| Authentication | Firebase |
| Database | PostgreSQL |
| Deployment | Render |
| Name | Role | GitHub |
|---|---|---|
| ismailariyan | Team Leader |  |
| Utchash007 | Developer |  |
| SiamFS | Developer |  |
- Jugal-Chanda -
For viewing the admin panel in the demo:
- Email: jeyefe1819@idoidraw.com
- Password: Sj6e!sMA3D2fAw&SGq
This project is licensed under the MIT License.