diff --git a/varnish-cache/test/unit/deployment.bats b/varnish-cache/test/unit/deployment.bats
index 2c1725b..852783f 100644
--- a/varnish-cache/test/unit/deployment.bats
+++ b/varnish-cache/test/unit/deployment.bats
@@ -101,4 +101,4 @@ rollingUpdate:
         tee -a /dev/stderr)
 
     [[ "${actual}" == *"'server.extraVolumeClaimTemplates' cannot be enabled"* ]]
-}
+}
\ No newline at end of file
diff --git a/varnish-enterprise/templates/_helpers.tpl b/varnish-enterprise/templates/_helpers.tpl
index 0d17045..30ce524 100644
--- a/varnish-enterprise/templates/_helpers.tpl
+++ b/varnish-enterprise/templates/_helpers.tpl
@@ -35,12 +35,29 @@ Create chart name and version as used by the chart label.
 {{/*
 Sets up the Varnish Enterprise image and its overrides (if any)
 */}}
-{{- define "varnish-enterprise.image" }}
-{{- $base := .base | default dict }}
-{{- $image := .image | default dict }}
-image: "{{- if eq $image.repository "-" -}}{{ $base.repository }}{{ else }}{{ $image.repository }}{{ end }}:{{- if eq $image.tag "-" }}{{ default .Chart.AppVersion $base.tag }}{{ else }}{{ default $.Chart.AppVersion $image.tag }}{{ end }}"
+{{- define "varnish-enterprise.image" -}}
+{{- $base := .base | default dict -}}
+  {{- $image := .image | default dict -}}
+  {{- $repoType := .Values.global.repoType | default "" -}}
+  {{- $calculatedRepo := $base.repository -}}
+  {{- if eq $repoType "public-enterprise" -}}
+  {{- $calculatedRepo = "varnish/varnish-enterprise" -}}
+  {{- else if eq $repoType "private-enterprise" -}}
+  {{- $calculatedRepo = "quay.io/varnish-software/varnish-plus" -}}
+{{ end }}
+image: "{{- if eq $image.repository "-" -}}
+          {{ $calculatedRepo }}
+        {{- else -}}
+          {{ $image.repository }}
+        {{- end -}}
+        :
+        {{- if eq $image.tag "-" -}}
+          {{- default .Chart.AppVersion $base.tag -}}
+        {{- else -}}
+          {{- default $.Chart.AppVersion $image.tag -}}
+        {{- end -}}"
 imagePullPolicy: {{ if eq $image.pullPolicy "-" }}{{ $base.pullPolicy }}{{ else }}{{ $image.pullPolicy }}{{ end }}
-{{- end }}
+{{- end -}}
 
 {{/*
 Converts size string (e.g. 10Mi or 10M) to a number
diff --git a/varnish-enterprise/test/unit/_helpers.bash b/varnish-enterprise/test/unit/_helpers.bash
index 12771fa..7517dff 100644
--- a/varnish-enterprise/test/unit/_helpers.bash
+++ b/varnish-enterprise/test/unit/_helpers.bash
@@ -2,6 +2,22 @@ chart_dir() {
   echo "${BATS_TEST_DIRNAME}"/../..
 }
 
+helm_template_compare() {
+  local valuefile="${BATS_TMPDIR}/values-${BATS_TEST_NUMBER}"
+  echo "$1" > "$valuefile"
+  local templatefile="$2"
+  local jqpattern="$3"
+  local expected_result="$4"
+
+  local result=$(helm template --namespace default\
+    --values "$valuefile" \
+    --show-only "$templatefile" "$(chart_dir)" |
+    yq -c "$jqpattern" 
+  )
+
+  [ "$result" == "$expected_result" ]
+}
+
 app_version() {
   yq -r '.appVersion' < "${BATS_TEST_DIRNAME}"/../../Chart.yaml
 }
diff --git a/varnish-enterprise/test/unit/deployment.bats b/varnish-enterprise/test/unit/deployment.bats
index 524ef64..fba03f6 100644
--- a/varnish-enterprise/test/unit/deployment.bats
+++ b/varnish-enterprise/test/unit/deployment.bats
@@ -151,4 +151,4 @@ rollingUpdate:
         tee -a /dev/stderr)
 
     [[ "${actual}" == *"'server.extraVolumeClaimTemplates' cannot be enabled"* ]]
-}
+}
\ No newline at end of file
diff --git a/varnish-enterprise/test/unit/repotype.bats b/varnish-enterprise/test/unit/repotype.bats
new file mode 100644
index 0000000..41ac59d
--- /dev/null
+++ b/varnish-enterprise/test/unit/repotype.bats
@@ -0,0 +1,27 @@
+#!/usr/bin/env bats
+
+load _helpers
+
+@test "repoType: default (no global.repoType set)" {
+  helm_template_compare \
+    "global: {}" \
+    "templates/deployment.yaml" \
+    '.spec.template.spec.containers[0].image' \
+    "\"quay.io/varnish-software/varnish-plus:$(app_version)\""
+}
+
+@test "repoType: public-enterprise" {
+  helm_template_compare \
+    "global: {repoType: public-enterprise}" \
+    "templates/deployment.yaml" \
+    '.spec.template.spec.containers[0].image' \
+    "\"varnish/varnish-enterprise:$(app_version)\""
+}
+
+@test "repoType: private-enterprise" {
+  helm_template_compare \
+    "global: {repoType: private-enterprise}" \
+    "templates/deployment.yaml" \
+    '.spec.template.spec.containers[0].image' \
+    "\"quay.io/varnish-software/varnish-plus:$(app_version)\""
+}
\ No newline at end of file
diff --git a/varnish-enterprise/values.yaml b/varnish-enterprise/values.yaml
index 23223f5..224f126 100644
--- a/varnish-enterprise/values.yaml
+++ b/varnish-enterprise/values.yaml
@@ -71,6 +71,11 @@ global:
       # on a separate cluster.
       clusterDomain: "cluster.local"
 
+  # Defines which repository to use by default
+  # Options are public-enterprise or private-enterprise
+  # Check server.image.repository for more information
+  repoType: "private-enterprise"
+
 serviceAccount:
   # Specifies whether a service account should be created
   create: true
@@ -543,8 +548,11 @@ server:
 
   # Sets the image and tag to use to deploy Varnish Enterprise.
   # If tag is blank, appVersion is used.
+  # If repository is "-", check global.repoType
+  # - private-enterprise: repository will be "quay.io/varnish-software/varnish-plus"
+  # - public-enterprise: repository will be "varnish/varnish-enterprise"
   image:
-    repository: "quay.io/varnish-software/varnish-plus"
+    repository: "-"
     pullPolicy: IfNotPresent
     tag: ""