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+# Standard Operating Procedure (SOP) for Managing and Maintaining YouTube Videos
+
+## Purpose
+This SOP outlines the process for managing YouTube videos for the BEAR Working Group to ensure content is current, optimized for SEO, and effectively promoted through social media.
+
+## Workflow Overview
+1. **Upload Video**
+2. **Optimize Video Details**
+3. **Create and Upload Static Image (Thumbnail)**
+4. **Write and Publish a Recap**
+5. **Promote on Social Media**
+
+---
+
+## Detailed Steps
+
+### 1. Upload Video
+- Upload recorded Community Office Hours or event videos to the YouTube channel.
+- Set visibility to "Private" until all details are finalized.
+
+### 2. Optimize Video Details
+
+#### **YouTube Title**
+- Use a clear, descriptive title.
+- Include relevant keywords for SEO.
+- Example: "BEAR Working Group: How to Foster Inclusion in Open Source | Community Office Hours"
+
+#### **YouTube Description + Links**
+- **Intro Paragraph:** Write a compelling summary of the video (2-3 sentences).
+- **Recap Section:** Refer to the [.MMYY-office-hours-recap-template.md](./MMYY-office-hours-recap-template.md) for creating the recap.
+- **Call to Action:** Encourage viewers to subscribe, join the Slack channel, or visit the public calendar.
+- **Resource Links:** Include relevant links found in the templates
+
+#### **Tags/Keywords:**
+- Add relevant keywords for search visibility (e.g., "open source diversity," "cybersecurity inclusion," "DEI in tech").
+
+### 3. Create and Upload Static Image (Thumbnail)
+- Design a custom thumbnail using a consistent template.
+- Include:
+  - Video title (shortened if needed).
+  - BEAR Working Group logo (if applicable).
+  - Visuals that match the session theme.
+- Upload the thumbnail before publishing.
+
+### 4. Write and Publish a Recap
+- Use the [.MMYY-office-hours-recap-template.md](./MMYY-office-hours-recap-template.md) for creating the recap.
+- Add the recap to the YouTube video description.
+
+### 5. Promote on Social Media
+- Share the published video on the BEAR Working Group’s official social media accounts.
+- Write a short post highlighting the session's main points and link to the video.
+- Use relevant hashtags for visibility (e.g., #OpenSource, #Diversity, #Belonging, #Empowerment, #Allyship, #Representation #Cybersecurity).
+
+---
+
+## Review and Maintenance
+- **Monthly Check-In:** Review published videos monthly for outdated links or content.
+- **Analytics Review:** Evaluate video performance quarterly and adjust keywords, titles, and descriptions based on analytics insights.
+
+By following this SOP, we aim to keep our YouTube content well-organized, search-optimized, and aligned with our BEAR Working Group mission.
+