diff --git a/.changeset/restrict-name-ownership-guard-to-pages-delegation.md b/.changeset/restrict-name-ownership-guard-to-pages-delegation.md
new file mode 100644
index 0000000000..0a7ac47be2
--- /dev/null
+++ b/.changeset/restrict-name-ownership-guard-to-pages-delegation.md
@@ -0,0 +1,9 @@
+---
+"wrangler": patch
+---
+
+Fix `wrangler deploy` aborting in CI for autoconfigured projects
+
+A recent change guarded non-interactive deploys against overwriting a same-named Worker whenever there was no config file naming it. This was too broad: a plain `wrangler deploy` run in CI without a config file (for example an autoconfigured project whose generated config PR has not been merged) would fail with "A Worker named ... already exists in your account", even though re-deploying to that Worker is the intended behaviour.
+
+The guard is now limited to the Pages-to-Workers delegation, where the target name is a Pages project name that must not clobber an unrelated Worker. Plain deploys once again deploy normally.
diff --git a/packages/wrangler/src/__tests__/deploy/name-collision-guard.test.ts b/packages/wrangler/src/__tests__/deploy/name-collision-guard.test.ts
index a08a9a452c..6fae7e67a4 100644
--- a/packages/wrangler/src/__tests__/deploy/name-collision-guard.test.ts
+++ b/packages/wrangler/src/__tests__/deploy/name-collision-guard.test.ts
@@ -7,6 +7,8 @@ import { run } from "../../experimental-flags";
 import { mockAccountId, mockApiToken } from "../helpers/mock-account-id";
 import { mockConsoleMethods } from "../helpers/mock-console";
 import { useMockIsTTY } from "../helpers/mock-istty";
+import { mockUploadWorkerRequest } from "../helpers/mock-upload-worker";
+import { mockSubDomainRequest } from "../helpers/mock-workers-subdomain";
 import { createFetchResult, msw } from "../helpers/msw";
 import { writeWorkerSource } from "../helpers/write-worker-source";
 
@@ -122,4 +124,39 @@ describe("deploy name-collision guard (non-interactive)", () => {
 			'A Worker named "existing-worker" already exists in your account.'
 		);
 	});
+
+	it("does not guard a plain non-interactive deploy (no delegation)", async ({
+		expect,
+	}) => {
+		// Regression test for #14312: a plain `wrangler deploy` in CI with no
+		// config file and no --name (e.g. an autoconfigured project whose
+		// generated config PR has not been merged) is routinely re-run against
+		// the same, already-deployed Worker. Only the Pages-to-Workers delegation
+		// guards name ownership, so this must deploy normally instead of aborting.
+		const args = delegatedDeployArgs({});
+		const config = readConfig(args, { useRedirectIfAvailable: true });
+		config.name = "existing-worker";
+		config.main = "index.js";
+		config.compatibility_date = "2024-01-01";
+		mockExistingWorker();
+		mockSubDomainRequest();
+		mockUploadWorkerRequest({ expectedScriptName: "existing-worker" });
+		// The existing Worker means deploy checks its latest deployment before
+		// overwriting; an empty list means there is nothing to confirm.
+		msw.use(
+			http.get(
+				"*/accounts/:accountId/workers/scripts/:scriptName/deployments",
+				() => HttpResponse.json(createFetchResult({ deployments: [] }))
+			)
+		);
+
+		await expect(
+			run(experimentalFlags, () =>
+				runDeployCommandHandler(args, {
+					config,
+					// pagesToWorkersDelegation defaults to false
+				})
+			)
+		).resolves.toBeUndefined();
+	});
 });
diff --git a/packages/wrangler/src/deploy/index.ts b/packages/wrangler/src/deploy/index.ts
index 0e1dcb4ee8..92d56857b4 100644
--- a/packages/wrangler/src/deploy/index.ts
+++ b/packages/wrangler/src/deploy/index.ts
@@ -125,23 +125,21 @@ export async function runDeployCommandHandler(
 	// Capture whether this project can prove it owns the target Worker name,
 	// BEFORE autoconfig generates or rewrites the config. Ownership is proven by
 	// a config file that names the Worker; without one a same-named remote Worker
-	// is a probable collision rather than a redeploy. We only guard
-	// non-interactive deploys (agents, CI, the Pages-to-Workers delegation):
-	// there we cannot prompt to resolve the collision, and silently overwriting
-	// an unrelated Worker is the worst outcome. Interactive users pick the name
-	// at a prompt and keep the existing confirmation flow.
+	// could be a collision rather than a redeploy.
 	//
-	// For the Pages-to-Workers delegation we guard even when a name was passed:
-	// the name is a Pages project name carried across, and an existing Worker of
-	// the same name is a different resource we must not clobber. Repeat
-	// delegations are unaffected because the first one writes a config file
-	// (so `configPath` is then set). Outside the delegation, an explicit `--name`
-	// is treated as deliberate ownership so plain `wrangler deploy --name foo`
-	// keeps working in CI. See `failIfWorkerNameTaken` in preUploadApiChecks.
+	// We only guard the Pages-to-Workers delegation: there the name is a Pages
+	// project name carried across (or auto-generated), so an existing Worker of
+	// the same name is a different resource we must not clobber, and being
+	// non-interactive there is no prompt to resolve it. Repeat delegations are
+	// unaffected because the first one writes a config file (so `configPath` is
+	// then set).
+	//
+	// Plain `wrangler deploy` is NOT guarded, even in CI with an autoconfigured
+	// name: autoconfigured projects are routinely redeployed in CI (e.g. when the
+	// auto-generated config PR has not been merged), and blocking that regressed
+	// those workflows. See `failIfWorkerNameTaken` in preUploadApiChecks.
 	const nameOwnershipUnverified =
-		!config.configPath &&
-		isNonInteractiveOrCI() &&
-		(pagesToWorkersDelegation || !args.name);
+		!config.configPath && isNonInteractiveOrCI() && pagesToWorkersDelegation;
 
 	// --- Step 0. Auto-config --- //
 	const autoConfigResult = await maybeRunAutoConfig(args, config, {