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Chill-Dogs Roadmap

Open work, carried over from the README's TODO list when the README became a project overview rather than a working document. This is the current list; docs/build-log.md is the historical record and its Phase 8 backlog is kept as-written for that reason.

Open

  • Implement feature flag–driven hero experiments (replace hardcoded variants)
  • Evaluate hero experiment winner after 2 weeks / 200+ primary CTA clicks per variant; promote winner to default, retire losing variant URLs
  • Expand calming category: individual converter pages for anxiety-wraps, calming-treats, lick-mats, snuffle-mats (parallel to cooling converter structure)
  • Defer PostHog init (idle + interaction fallback); monitor early-bounce event loss and feature-flag flicker
  • Align Astro and MDX peer versions: use @astrojs/mdx v4 with the current Astro 5 stack, or upgrade Astro and its official integrations to v6 together
  • Content idea: dog sleep and activity trackers (from Ben's 2026-05-08 story list; the Fi collar review covers fitness tracking, nothing covers sleep yet)
  • Add third pillar: Relaxing — dog beds, plush toys, snuggly blankets, and cozy comfort gear

Shipped

  • Connect Vercel project and set up auto-deploy from main
  • Point chill-dogs.com domain to Vercel; confirm SSL
  • Set up analytics — PostHog (primary) via src/components/Analytics.astro with global init() and data-track event delegation
  • Set up PostHog reverse proxy — managed proxy at woof.chill-dogs.com active; api_host updated in Analytics.astro
  • Add OG image (/public/og-default.jpg)
  • Add favicon (/public/favicon.ico)
  • Generate per-page OG images with dynamic headline + CTA text (src/scripts/generate-og-images.mjs)
  • Review affiliate tag is active and approved in Amazon Associates dashboard (chill-dogs-20)
  • Set up IndexNow for instant search engine indexing on deploy (Bing, Yandex, etc.)
  • Redo the entire article about Thundershirt alternatives

Where the details live