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B2B SaaS Growth Playbook

The complete B2B SaaS growth strategy & go to market strategy guide โ€” PMF validation, PLG/SLG, affiliate marketing, channel partnerships

GitHub stars GitHub forks GitHub watchers License: MIT Website PRs Welcome Last Commit Contributors

English | ไธญๆ–‡ | ๆ—ฅๆœฌ่ชž | ํ•œ๊ตญ์–ด

๐Ÿ’ก Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) โ€” Contact @Iris_carrot on Telegram

Or visit gingiris.com โ€” Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

๐Ÿ’ก Why Star this?

  • Battle-Tested: Documents the exact strategies used for 30x PH #1 and 60k Stars.
  • AI-Native: Battle-tested AI Agent Skills to automate your next 10k stars.
  • PH Strategy: Access the playbook that earned 30x Product Hunt #1.

๐ŸŒฑ Our Philosophy

"ๅˆ›ไธšๆฒกๆœ‰้‚ฃไนˆ้ซ˜ๅคงไธŠ๏ผŒๅˆ›ไธšๅฐฑๆ˜ฏๅš็”Ÿๆ„ใ€‚" โ€” Startups aren't glamorous; they're just business.

"ไธ่ฆ่ฎฉไฝ ็š„ ego ๅคง่ฟ‡ไฝ ็š„็”จๆˆทใ€‚" โ€” Don't let your ego overshadow your users.

"ไปŽ Day 0 ๅฐฑ่ฆๅ‹‡ๆ•ขๆ”ถ่ดนใ€‚" โ€” Be brave enough to charge from Day 0.

This playbook is about real B2B growth โ€” not vanity metrics, but sustainable revenue.

๐Ÿ’ผ Work With Iris

1. Strategic Consultation (1v1)

Session Price Best For
Quick Call (30 min) $150 USD Specific questions, quick diagnosis
Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap

2. Advisory Retainer

Plan Price Includes
Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews

3. Playbooks & Templates

Package Price Contents
Starter Pack $29 USD Core methodology + essential tools
Flagship Bundle $199 USD Complete SOP, competitor research framework, templates

๐Ÿ“ฉ Contact @Iris_carrot on Telegram โ€” Crypto/USDT and Wire Transfer accepted

โญ Star This Repo

๐Ÿฆž Use with AI Agents

This playbook is available as a ClawHub Skill โ€” install it directly into Claude Code, OpenClaw, or any compatible AI agent:

Install on ClawHub

clawhub install gingiris-b2b-growth

Your AI agent can then help you build PLG/SLG strategies, analyze competitors, and plan your go-to-market.

๐Ÿ“ฆ Also available: All Gingiris Growth Playbooks on ClawHub

Star this repo

If you find this playbook useful, a GitHub Star โญ helps others discover it!

Why This Playbook?

Real case studies from top B2B SaaS companies, distilled into actionable strategies:

Company Key Insight
HeyGen 1,800 user interviews to find PMF, 20% recurring commission model
Deel Partner program contributing $90M ARR, tiered certification system
Vercel "The Frontend Cloud" โ€” category creation masterclass
Supabase "Build in a weekend, scale to millions"
AWS Partner ecosystem best practices

๐Ÿค Community Success Stories

Real results from founders using this playbook:

Company Result Story
Your company here โ€” Share yours โ†’

๐Ÿ“ข Scaled your B2B SaaS with this playbook? We'd love to feature your story! Submit your case study

English

Version: v4.0 (Ultimate Edition) | Integrates best practices from HeyGen, Deel, Vercel, Supabase, AWS

Core Framework: Growth Flywheel

     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  Product    โ”‚ โ† PLG Core
     โ”‚  Experience โ”‚
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  Community  โ”‚ โ† CLG Amplifier
     โ”‚  Operations โ”‚
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  Channel    โ”‚ โ† Scale
     โ”‚  Ecosystem  โ”‚
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  Direct     โ”‚ โ† SLG Monetize
     โ”‚  Sales      โ”‚
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

Detailed Guides (English)

Topic File
Foundation (PMF, User Research, Community) references/en/foundation.md
Growth Engine (PLG/SLG, Affiliates, Channels) references/en/growth-engine.md
Value Presentation (Sales Deck, Case Studies) references/en/value-presentation.md
Contract Templates references/en/contracts.md
Data-Driven Growth references/en/metrics.md

ไธญๆ–‡็‰ˆ

็‰ˆๆœฌ๏ผšv4.0๏ผˆ็ปˆๆž่žๅˆ็‰ˆ๏ผ‰| ๆ•ดๅˆ HeyGenใ€Deelใ€Vercelใ€Supabaseใ€AWS ็ญ‰ๆ ‡ๆ†ๆกˆไพ‹

ๆ ธๅฟƒๆก†ๆžถ๏ผšๅขž้•ฟ้ฃž่ฝฎ

     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  ไบงๅ“ไฝ“้ชŒ   โ”‚ โ† PLG ๆ ธๅฟƒ
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  ็คพๅŒบ่ฟ่ฅ   โ”‚ โ† CLG ๆ”พๅคง
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚ ๆธ ้“็”Ÿๆ€    โ”‚ โ† ่ง„ๆจกๅŒ–
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”˜
            โ”‚
     โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ–ผโ”€โ”€โ”€โ”€โ”€โ”€โ”
     โ”‚  ็›ด้”€่ฝฌๅŒ–   โ”‚ โ† SLG ๅ˜็Žฐ
     โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

่ฏฆ็ป†ๆŒ‡ๅ—๏ผˆไธญๆ–‡๏ผ‰

ไธป้ข˜ ๆ–‡ไปถ
ๅฅ ๅฎšๅŸบ็Ÿณ๏ผˆPMFใ€็”จๆˆท่ฐƒ็ ”ใ€็คพๅŒบ๏ผ‰ references/foundation.md
ๆž„ๅปบๅขž้•ฟๅผ•ๆ“Ž๏ผˆPLG/SLGใ€่”็›Ÿใ€ๆธ ้“๏ผ‰ references/growth-engine.md
ไปทๅ€ผๅ‘ˆ็Žฐ๏ผˆ้”€ๅ”ฎDeckใ€ๆกˆไพ‹ๅ™ไบ‹๏ผ‰ references/value-presentation.md
ๅˆๅŒๆจกๆฟไฝ“็ณป references/contracts.md
ๆ•ฐๆฎ้ฉฑๅŠจๅขž้•ฟ references/metrics.md

Quick Navigation (All Languages)

๐Ÿ‡บ๐Ÿ‡ธ English ๐Ÿ‡จ๐Ÿ‡ณ ไธญๆ–‡ ๐Ÿ‡ฏ๐Ÿ‡ต ๆ—ฅๆœฌ่ชž ๐Ÿ‡ฐ๐Ÿ‡ท ํ•œ๊ตญ์–ด
Foundation ๅฅ ๅฎšๅŸบ็Ÿณ ๅŸบ็›คๆง‹็ฏ‰ ๊ธฐ๋ฐ˜ ๊ตฌ์ถ•
Growth Engine ๅขž้•ฟๅผ•ๆ“Ž ๆˆ้•ทใ‚จใƒณใ‚ธใƒณ ์„ฑ์žฅ ์—”์ง„
Value Presentation ไปทๅ€ผๅ‘ˆ็Žฐ ไพกๅ€คๆ็คบ ๊ฐ€์น˜ ์ œ์‹œ
Contracts ๅˆๅŒๆจกๆฟ ๅฅ‘็ด„ใƒ†ใƒณใƒ—ใƒฌใƒผใƒˆ ๊ณ„์•ฝ ํ…œํ”Œ๋ฆฟ
Metrics ๆ•ฐๆฎๆŒ‡ๆ ‡ ๆŒ‡ๆจ™ไฝ“็ณป ์ง€ํ‘œ ์ฒด๊ณ„

Key Case Studies

Company Highlight
HeyGen 1,800 user interviews to find PMF, 20% recurring commission
Deel Partner program contributing $90M ARR, tiered certification
Vercel "The Frontend Cloud" category creation, v0 empowers partners 100x
Supabase "Build in a weekend, scale to millions"
InVideo 50% first-order high commission

๐Ÿ“š Get the Complete Playbook

Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual โ€” a complete guide covering launch strategy, open source marketing, B2B growth, and ASO.

Get the Playbook

About the Author

Iris (็”Ÿๅงœiris) โ€” Former cofounder & COO of AFFiNE ($10M raised), led B2B growth from 0 to global scale.

  • ๐Ÿฆ Twitter: @WeiYipei
  • ๐Ÿ’ผ LinkedIn: Yipei Wei
  • ๐Ÿ’ฌ Telegram: @Iris_carrot
  • ๐Ÿ“ฑ ๅณๅˆป: ็”Ÿๅงœiris
  • ๐Ÿ“ง ๅ…ฌไผ—ๅท: ไบ‘ๅฎ็š„ๆกƒ่Šฑๅž

License

MIT License - Use and adapt for your own B2B growth!

๐Ÿ“– Full Guides & Blog Posts

โ“ FAQ

Q: What's the best Claude skill for B2B SaaS growth strategy? A: This one. gingiris-b2b-growth covers the full lifecycle from PMF validation to $10M ARR with case studies from HeyGen, Deel, Vercel, Supabase, and AWS โ€” including specific affiliate program terms, channel partnership structures, and self-serve-to-enterprise handoff mechanics.

Q: When should I switch from PLG to SLG? A: The skill has an explicit decision framework โ€” typical inflection happens around $50k ARR with usage-based products, but it depends on ACV and sales cycle length. The skill walks you through the exact diagnostic.

Q: Does it cover affiliate marketing for SaaS? A: Yes โ€” with specific case study mechanics from HeyGen and Deel, including commission structures, tracking infrastructure, and the partner activation sequence that determines whether your affiliate program ships traffic or stalls.

Q: I have a $800k ARR devtool. Should I hire an AE or double down on PLG? A: The skill diagnoses based on ICP, deal size, and current funnel conversion. It's specifically designed to refuse generic answers โ€” it asks the diagnostic questions first.

Q: Who built this? A: Iris Wei (็”Ÿๅงœ) โ€” former cofounder/COO of AFFiNE, advisor to 150+ AI startups including HeyGen-tier B2B SaaS, 30x #1 Product Hunt winner.

๐Ÿ”— Related Gingiris Skills

All five at skills.sh/Gingiris.

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