diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 2b99a5d5..cb2a782a 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -84,6 +84,12 @@ concurrency:
   group: release-${{ github.ref_name }}
   cancel-in-progress: false
 
+# `previous-app-id` is the App Store id this app shipped under before the
+# rename. The store keys everything on the id, so `thematiq` is a brand new
+# entry starting from nothing -- without this the version line restarts
+# BELOW what the app already published as `nldesign`, and the store accepts
+# that with a 200 and then never offers it to anyone. Drop the input once
+# the `nldesign` entry is retired.
 jobs:
   unstable:
     if: github.ref == 'refs/heads/development'
@@ -91,6 +97,7 @@ jobs:
     with:
       release-type: unstable
       app-name: thematiq
+      previous-app-id: nldesign
     secrets: inherit
 
   beta:
@@ -99,6 +106,7 @@ jobs:
     with:
       release-type: beta
       app-name: thematiq
+      previous-app-id: nldesign
     secrets: inherit
 
   stable:
@@ -107,4 +115,5 @@ jobs:
     with:
       release-type: stable
       app-name: thematiq
+      previous-app-id: nldesign
     secrets: inherit