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<!doctype html>
<html class="dark" lang="en">
<head>
<meta charset="utf-8" />
<meta content="width=device-width, initial-scale=1.0" name="viewport" />
<title>Brand Sandbox | Case Studies</title>
<script src="https://cdn.tailwindcss.com?plugins=forms,container-queries"></script>
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</head>
<body
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>
<!-- Top Navigation -->
<nav
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<div
class="flex justify-between items-center h-20 px-margin-mobile md:px-margin-desktop max-w-container-max mx-auto"
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<div class="flex items-center gap-3">
<button
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<span
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</button>
<a href="/" class="block h-12"
><img
src="/img/logo.png"
alt="BrandSandbox Logo"
class="h-full w-auto object-contain"
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<div class="hidden md:flex items-center gap-stack-lg">
<a
class="font-body text-sm text-on-surface-variant hover:text-on-surface transition-colors duration-200"
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<a
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href="/protocol"
>Protocol</a
>
<a
class="font-body text-sm text-on-surface-variant hover:text-on-surface transition-colors duration-200"
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<a
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>Case Studies</a
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<a
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Request a Test
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<a
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>Protocol</a
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<a
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href="/insights"
>Insights</a
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</nav>
<main>
<!-- Hero Section -->
<section
class="relative min-h-[819px] flex items-center overflow-hidden grid-pattern"
>
<div class="px-margin-desktop max-w-container-max mx-auto w-full py-20 relative z-10">
<div class="max-w-3xl">
<div
class="inline-flex items-center gap-2 px-3 py-1 bg-surface-container border border-outline-variant rounded-full mb-6"
>
<span
class="w-2 h-2 rounded-full bg-tertiary animate-pulse"
></span>
<span
class="text-xs font-mono uppercase tracking-widest text-secondary"
>Live Sandbox Environment</span
>
</div>
<h1
class="text-5xl lg:text-7xl font-black tracking-tighter mb-6 leading-tight"
>
In-Market Stress Tests.<br />
<span class="text-primary"
>Real-World Results.</span
>
</h1>
<p
class="text-xl text-on-surface-variant leading-relaxed mb-10 max-w-2xl font-body"
>
See how we've de-risked launches for global CPG
leaders and high-growth DTC brands through
industrial-grade behavioral testing.
</p>
<div class="flex flex-wrap gap-4">
<div class="flex flex-col">
<span class="text-3xl font-bold text-tertiary"
>1.2M+</span
>
<span
class="text-xs uppercase tracking-widest text-secondary"
>Behaviors Tracked</span
>
</div>
<div
class="w-px h-10 bg-outline-variant mx-4 hidden sm:block"
></div>
<div class="flex flex-col">
<span class="text-3xl font-bold text-tertiary"
>98.4%</span
>
<span
class="text-xs uppercase tracking-widest text-secondary"
>Predictive Accuracy</span
>
</div>
</div>
</div>
</div>
</section>
<!-- Case Study Grid -->
<section class="px-6 py-20 bg-surface-container-low">
<div class="max-w-container-max mx-auto">
<div class="mb-12 flex justify-between items-end">
<div>
<h2
class="text-sm font-mono text-primary uppercase tracking-[0.3em] mb-2"
>
Project Dossiers
</h2>
<h3 class="text-3xl font-bold tracking-tight">
Validation Repository
</h3>
</div>
<div class="hidden md:block">
<span class="text-xs font-mono text-secondary"
>FILTER BY: ALL_PROTOCOLS</span
>
</div>
</div>
<div
class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8"
>
<!-- Case Study 1: Nomad Spirits -->
<article
class="group relative flex flex-col bg-surface border border-outline-variant hover:border-primary transition-all duration-300"
>
<div
class="absolute top-0 right-0 p-4 opacity-20 group-hover:opacity-100 transition-opacity"
>
<span class="text-xs font-mono"
>FILE_ID: NS-2401</span
>
</div>
<div class="p-8">
<div class="w-16 h-1 bg-primary mb-6"></div>
<h4
class="text-xs uppercase tracking-widest text-secondary mb-2"
>
Premium Agave Spirit
</h4>
<h5 class="text-2xl font-bold mb-4">
Nomad Spirits
</h5>
<p
class="text-on-surface-variant text-sm mb-8 leading-relaxed h-12"
>
Market validation protocol for a new
ultra-premium category entry.
</p>
<div class="space-y-4 mb-8">
<div
class="bg-surface-container p-4 border-l-2 border-tertiary"
>
<div
class="text-[10px] uppercase text-secondary mb-1"
>
Decision Velocity
</div>
<div
class="text-xl font-bold text-tertiary"
>
3.4x Faster
</div>
</div>
<div
class="bg-surface-container p-4 border-l-2 border-tertiary"
>
<div
class="text-[10px] uppercase text-secondary mb-1"
>
Acquisition CPA
</div>
<div
class="text-xl font-bold text-tertiary"
>
$14.20
<span
class="text-sm font-normal text-secondary"
>(-40%)</span
>
</div>
</div>
</div>
<div
class="mt-auto pt-6 border-t border-outline-variant flex items-center justify-between"
>
<div>
<span
class="text-[10px] uppercase text-secondary block"
>Verdict</span
>
<span
class="text-tertiary font-bold tracking-widest text-sm italic"
>GO TO MARKET</span
>
</div>
<button
class="text-primary hover:translate-x-1 transition-transform"
>
<span class="material-symbols-outlined"
>arrow_forward</span
>
</button>
</div>
</div>
</article>
<!-- Case Study 2: Lumière Wellness -->
<article
class="group relative flex flex-col bg-surface border border-outline-variant hover:border-error transition-all duration-300"
>
<div
class="absolute top-0 right-0 p-4 opacity-20 group-hover:opacity-100 transition-opacity"
>
<span class="text-xs font-mono"
>FILE_ID: LW-2392</span
>
</div>
<div class="p-8">
<div class="w-16 h-1 bg-error mb-6"></div>
<h4
class="text-xs uppercase tracking-widest text-secondary mb-2"
>
Sustainable Skincare
</h4>
<h5 class="text-2xl font-bold mb-4">
Lumière Wellness
</h5>
<p
class="text-on-surface-variant text-sm mb-8 leading-relaxed h-12"
>
Packaging stress test identifying structural
friction points before production.
</p>
<div class="space-y-4 mb-8">
<div
class="bg-surface-container p-4 border-l-2 border-error"
>
<div
class="text-[10px] uppercase text-secondary mb-1"
>
Failure Mitigation
</div>
<div
class="text-xl font-bold text-error"
>
94% Accuracy
</div>
</div>
<div
class="bg-surface-container p-4 border-l-2 border-error"
>
<div
class="text-[10px] uppercase text-secondary mb-1"
>
Capital Saved
</div>
<div
class="text-xl font-bold text-error"
>
$180k
<span
class="text-sm font-normal text-secondary"
>Est.</span
>
</div>
</div>
</div>
<div
class="mt-auto pt-6 border-t border-outline-variant flex items-center justify-between"
>
<div>
<span
class="text-[10px] uppercase text-secondary block"
>Verdict</span
>
<span
class="text-error font-bold tracking-widest text-sm italic"
>PIVOT REQUIRED</span
>
</div>
<button
class="text-error hover:translate-x-1 transition-transform"
>
<span class="material-symbols-outlined"
>arrow_forward</span
>
</button>
</div>
</div>
</article>
<!-- Case Study 3: Kinetic Hydration -->
<article
class="group relative flex flex-col bg-surface border border-outline-variant hover:border-primary transition-all duration-300"
>
<div
class="absolute top-0 right-0 p-4 opacity-20 group-hover:opacity-100 transition-opacity"
>
<span class="text-xs font-mono"
>FILE_ID: KH-2405</span
>
</div>
<div class="p-8">
<div class="w-16 h-1 bg-primary mb-6"></div>
<h4
class="text-xs uppercase tracking-widest text-secondary mb-2"
>
Functional Beverage
</h4>
<h5 class="text-2xl font-bold mb-4">
Kinetic Hydration
</h5>
<p
class="text-on-surface-variant text-sm mb-8 leading-relaxed h-12"
>
Multi-region pricing elasticity test across
three competitive tiers.
</p>
<div class="space-y-4 mb-8">
<div
class="bg-surface-container p-4 border-l-2 border-tertiary"
>
<div
class="text-[10px] uppercase text-secondary mb-1"
>
Revenue Lift
</div>
<div
class="text-xl font-bold text-tertiary"
>
12% Growth
</div>
</div>
<div
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Price Optim.
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+$0.85
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